Workplace Futures Group Shortlisted for 2020 Construction Marketing Awards
We are delighted to announce that Modus’s parent company Workplace Futures Group has been included in the 2020 Construction Marketing Awards shortlist. WFG is in the “Marketing Team of the Year” category alongside three other finalists.
The WFG marketing team is made up of in-house marketers, digital specialists and graphic designers that supports the four companies under the company umbrella. The team is constantly delivering exciting, engaging and consistently high-quality work, including pitch and tender books, interactive presentations, illustrations, animations, PR and social media campaigns, copywriting, content development and much more.
The marketing team has enjoyed a highly successful year, with highlights including the following:
Graphic design involvement in projects – The in-house team of graphic designers helped to transform a number of spaces, including the stunning Travelfusion, for which they created travel-themed wall art, signage and manifestation.
Increases in social media followers across all brands - Modus was particularly successful, receiving a 631% increase in LinkedIn followers and a 653% increase in Instagram followers.
Creation of a comprehensive Covid-19 Resource Centre on the Modus website - The Covid-19 Resource Centre has proved to be an extremely useful resource for companies re-entering the workplace.
Securing nominations for three other awards - These include the Mixology awards (Project of the Year for Alpha FX and SLG), FX Awards (UK Project of the Year for Alpha FX) and Blueprint Awards (Best Interior Project for Alpha FX).
Embracing Video – The team has fulfilled a company remit to produce more video content. A co-created launch video with client SLG Brands returned an incredible 50,000 impressions on social media, and a video tour of Modus’s TravelFusion project has received 3,000 views so far.
“We’re extremely proud to be shortlisted for this award! It’s great to see that the hard work and dedication of our team has paid off and we’re all excited for when the winner is revealed next month. Our fingers are crossed and we can’t wait for the announcement!”
Kate McLaren – Head of Marketing
The Construction Marketing Awards showcases the construction industry’s creativity, innovation and effectiveness in marketing. The winners will be announced on the 26th November.