A close-up of the bar at Authentic Brand Group, designed by Modus, highlighting the elegant marble counter, textured tile backdrop, and stylish shelving with liquor bottles and a coffee machine.
Case Studies

Authentic Brands Group

Size

24,000 Sq ft

Location

W1, London

Photography Credit

Tom Green Photography

Authentic Brands Group, a global brand development and management leader, enlisted our expertise to transform their London workspace into a seamless blend of a client-experience showroom and an employee-centric environment.

In brief:

  • Seamless integration of client showroom and employee workspace split across two buildings
  • High-quality materials and bespoke elements
  • Flexible and personalised workspaces

A Tangible Experience

Located near Marble Arch with views of Hyde Park, this workspace features private offices, an open-plan layout, varied working stations, and a bespoke showroom. The project presented a unique challenge: integrating a functional workspace with a client-facing showroom split across two buildings. One building serves as an employee workspace, while the other, located across the street, is a bespoke showroom that immerses clients in a tangible experience of the brand. Our solution was a sophisticated blend of functionality and style, utilising durable and captivating materials like light timber flooring, marble surfaces, and plush carpeting. This design blends Soho House warmth with Scandinavian elegance.

A Workspace That Breathes Personality

Defined by a neutral colour palette enhanced with luxurious tones, the workplace’s bespoke elements, such as dark walnut infinity desks and hand-selected artwork, further add to the space’s unique and exclusive feel. Plant dividers, semi-circular meeting areas, and communal spaces balance privacy with community engagement, enhancing the employee experience. This holistic design approach underscores a commitment to crafting spaces that inspire comfort and elevate the workday experience.

Our successful delivery of this project has set a new standard for corporate workplaces, reflecting Authentic Brands Group’s commitment to luxury and innovation. The new space enhances employee well-being and provides a dynamic client experience, positioning the company for future growth and success.

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